Harriet Zocks is the President of The Marketing Advantage, Inc., a consulting company specializing in strategic integrated marketing programs and image building. The Marketing Advantage works with a variety of clients including shopping centers, retailers, airports and corporations.
Harriet began her career in marketing in the shopping center industry in 1977. She was the Promotions Director for the Livingston Mall in Livingston, NJ. working for Pembrook Management/Corporate Property Investors. Her responsibilities included, developing a marketing plan for the shopping center, creating a budget, coordinating advertising campaigns, public relations, special events and merchandising programs. She worked closely with the Board of Directors of the Merchants Association.
Her involvement with the community included being a board member and Vice President of the Livingston Area Chamber of Commerce in Livingston, NJ. She also initiated a special Holiday shopping area “The Little Mall” where only children shopped for gifts for the special people in their lives. This endeavor raised money for equipment for infant and pediatric care for St. Barnabas Medical Center in Livingston, NJ.
In 1980, Harriet attained accreditation as a Certified Marketing Director- CMD. Later she was accredited as Senior Certified Marketing Director –SCMD. She became actively involved with ICSC (The International Council of Shopping Centers). She was a speaker, guest panelist, roundtable discussion leader and State Operations Chairperson. She has also written numerous articles for specialty and trade publications.
Harriet became Senior Marketing Director for Pembrook Management in 1982. In that capacity she led the Marketing Department for Rockaway Townsquare and supervised the Marketing Departments for Livingston Mall and Nanuet Mall. Her ability to create programs that could be used in multiple centers was
recognized as innovative and more cost efficient than any other marketing programs that were previously implemented.
Harriet was one of the founders of the New York/ New Jersey Council of Shopping Centers. This organization was dedicated to meeting the professional needs of shopping center executives in Leasing, Management and Marketing in the New York metro area. Harriet served as a vice president and president of the group. She is still an active member of the Council’s board of directors.
In 1986, Harriet opened her own marketing consulting firm, The Marketing Advantage, Inc. She serves as President of the company. She is solely responsible for securing new business, writing and presenting all proposals, developing the business plan and establishing the fees for all services provided by the company to all clients. Harriet oversees all the projects for the company. Additionally, Harriet designs the curriculum and conducts all of the training seminars and workshops. She hires and directs all outside vendors and companies and approves all work associated with the clients of the Marketing Advantage.
The Marketing Advantage has been working on projects for a variety of clients. The company can take a project from first steps to completion.
The Marketing Advantage and its associates have successfully completed projects that include all of the following elements:
