- Creative Use of Social Media - Robyn Marano
- Fashionably Social - Lisa Herrmann
- Social Media, Risk V. Reward - Jason Gavejian
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Jason C. Gavejian, Esq.Attorney |
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Robyn MaranoNortheast Regional Director of Marketing and Social Media Madison Marquette |
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Lisa HerrmannNortheast Regional
Marketing Director |
Social Networking is changing marketing, operations and employment practices for every business. The shopping center marketing experts as well as our retailers are embracing social media and expanding their marketing efforts in this new frontier.
The NYNJCSC has assembled an incredible panel to provide specialized overviews in their respective areas of expertise related to social media. They will discuss ways to leverage the newest technologies, create a valuable on-line presence, utilize web optimization techniques and implement social media policies. Robyn Marano will provide a global overview of the growth of social media and the ways that shopping centers are utilizing digital and social media for B2B and B2C opportunities. Jason Gavejian will provide a legal overview and address the risks associated with social media within a business environment and how to minimize them plus provide updates related to the employment, privacy and operational issues of utilizing social media. Lisa Herrmann will illustrate Garden State Plaza's aggressive approach to social media. Garden State Plaza has the third largest shopping center following on Facebook, according to Center Social, the definitive source for research and information concerning the use of social media by shopping centers. She will provide insights into the day-to-day operational matters, marketing and public relations concerns and legal areas to consider when embarking on the implementation of a social media program for your mall or business.
This seminar will offer a unique opportunity to learn from the experts in this new and expanding field. It will provide a broad spectrum that spans key functional areas such as IT, marketing and HR within a company to better understand the world of digital and social media and how to best deliver its many benefits. Just click below to register and to get more details on this interesting seminar.
10:00 a.m. Registration at Maggiano's
10:30 a.m. Learn from the Experts:
Social Media Seminar
12:30 p.m. Italian Buffet Luncheon at
Maggiano's
2:00 p.m. Program Concludes
All attendees are also encouraged to tour and canvas The Shops at Riverside as well as other area centers including Bergen Town Center, Garden State Plaza, the IKEA Center, Paramus Park, and The Fashion Center.
COST: $40.00/Per Person
Includes Seminar & Luncheon Buffet at Maggiano's
Please pass this invitation on to your colleagues and friends. If you have any questions, feel free to call Liz Napoli at 845-354-2118 for more information. On the day of the meeting, you can contact Liz Napoli at 201-832-8080 or Brenda Tietjen, our meeting coordinator, at 732-567-8779.
Sincerely,
Liz Napoli
President
NY/NJ Council of Shopping Centers
enapoli@mcandm.com
845-354-2118
